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Stein Rogan + Partners: The Brand Activators

Tom Stein: President and CEO

Tom Stein is president and a founding partner of Stein Rogan + Partners. Over the past 23 years, Tom has established Stein Rogan as one of the leading branding and integrated marketing agencies serving business-to-business, business-to-education and innovative consumer brands in categories ranging from technology, financial services and education, to publishing, telecommunications, travel and business services. In doing so, he has built the Agency into a multi-faceted practitioner of synchronized, multi-channel marketing for brand leaders and challengers.

In 2008, Tom was recognized for his career achievements and inducted into the CEBA Hall of Fame. The CEBA (Creative Excellence in Business Advertising) Hall of Fame was established in 1995 to honor the brilliance of business-to-business advertising.

One of the youngest entrants into the CEBA Hall of Fame, Tom joins other industry leaders including Nina DeSesa, Chair, McCann Erickson New York and Lee Lynch, Founder, Carmichael Lynch.
 
Tom started his career as a copywriter and serves as the Agency’s Chief Creative Officer. As such, he is closely involved with Stein Rogan’s strategic and creative product – and works with all major accounts in the areas of brand vision, brand/creative development and marketing/business results.
 
Born toward the end of the age of “traditional” advertising and marketing, Stein Rogan under Tom’s guidance helped usher in the dawn of the digital marketing age a decade ago, pioneering integrated offline and online techniques that only now have truly become mainstream.

In this regard, Tom has continued to add strategic, creative and tactical capabilities to the Agency, including marketing performance management systems, web 2.0/social network marketing services, automated precision marketing and lead nurturing systems, branded content marketing services and other capabilities that continue to revolutionize marketing on a global level.

To this end, Tom and his team launched Kilter in 2008, a full-service content marketing division.

In 2001, 2005, 2006, 2007 and 2008 Tom was honored as one of the 10 “Who’s Who in B2B Advertising” by BtoB Magazine.
 
In 2005, Stein Rogan achieved one of the highest acknowledgements of excellence in technology and B2B marketing: BtoB’s 2005 Agency of the Year designation.
 
In 2006, Stein Rogan’s work under Tom’s leadership was selected among the top four Business to Business Integrated Marketing Success Stories, and Stein Rogan was again ranked among the top “Agencies of the Year” by BtoB Magazine.
 
In 2007, Stein Rogan received 15 Business Marketing Association ACE Awards. The Agency also received the APTA Best of Show award. And once again, Stein Rogan was ranked among the top “Agencies of the Year” by BtoB Magazine.

In 2008, Stein Rogan was again ranked among the top “Agencies of the Year” by BtoB Magazine and has received nearly 20 major creative awards across the online and offline mix. 

In 2009, Stein Rogan for the second time in five years was named by BtoB Magazine the #1 "Agency of the Year." This marked the seventh time in the past eight years that Stein Rogan was named a BtoB "Top Agency."

Additionally, Tom serves on the Business Marketing Association New York Chapter Board of Directors, as well as on the Board of Directors for Ziff Davis Enterprise.

Tom’s two most significant achievements, however, are his starring role as bass player for Stein Rogan’s rock band, Cheaper Than Bowling, winner of two ad agency Battle of the Bands; and raising his eight-year-old twins.

 

 


STEIN ROGAN + PARTNERS     432 Park Avenue South, New York, NY 10016     212.213.1112