STEINWORK

The What
A substantial challenge: raise awareness among business owners, principles, CFOs and HR executives of TransitCenter’s TransitChek commuter benefits and what then was a less-than-essential employee benefits category.

The How
A comprehensive, national research initiative to probe for and provide tangible, quantitative proof of employers’ and employees’ growing concern about the economic and business impact of  rising commuting costs, as well as the impact of drive-alone commuting on climate change.

The Win
TransitCenter went from a media non-entity to the authority – appearing on and quoted in media ranging from Workforce Management to BusinessWeek, CNN and USA Today. TransitChek awareness elevated and its demand creation programs escalated driven by this compelling intellectual property. The study is now a TransitCenter/TransitChek media and content marketing mainstay.