STEINWORK

The What
Launch a new brand positioning reflective of the company’s broader solution set, core value proposition and brand footprint. Bring the new brand to life; introduce it; and integrate it via Silverpop’s web presence and an integrated brand/demand campaign.

The How
“From First Click to Lifetime Customer” – a tagline and campaign that demonstrate how the new Silverpop enables digital marketers to engage with customers and prospects from the very first click and then converts them into lifetime customers. Also a new logo and fully refreshed brand look-and-feel.

The Win
Elevated and expanded the Silverpop brand. Launched best-in-class logo and website. Engaged the market in a new and more compelling way.