STEINWORK

The What
Educate K-12 superintendents about the strategic imperative to use the web to connect all of their district communities – administrators, teachers, staff, students, parents, taxpayers, the media. Differentiate Schoolwires in a crowded, competitive space.

The How
Building a book to establish thought leadership. Being published a chapter at a time in the form of a white paper series about how to create a connected community. Also launched a landmark research initiative about the “Digital Disconnnect” that is pervading America’s K-12 landscape – helping to surface Schoolwires’ core premise and core value proposition as an industry imperative.

The Win
Thousands of downloads. Hundreds of leads generated. Strong revenue momentum elevated the Schoolwires brand to a position of thought leadership.