STEINWORK
Integrated Campaigns
» ABN AMRO
» Aruba
» Citrix Online
» DealerTrack
» Discovery Education
» FTI Technologies
» Mimeo.com
» OnForce
» Schoolnet
» Silverpop
» Syniverse Technologies
» TransitChek
» VMS
Branding
» McGrawHill Connect
» Symbol
Social Media
» AvalonBay
» OnForce
Content Marketing/
Thought Leadership
» Schoolwires
» TransitCenter
» VMS
2010 BMA
Agency of the Year
» Winner Reel
CEBA
» Hall of Fame Reel
The What
OnForce, the largest on-demand marketplace for IT service professionals, was looking for new ways to reach its target audience, an additional outlet for press activity and organic search engine ranking improvement.
The How
Stein Rogan launched OnForce’s first-ever social media initiative with a focus on social networks, blogs and wikis. Target venues: Wikipedia, IT Toolbox, VoIP Info Wiki, VoIP news wiki, Wikisource, OSBI Wiki , Linkedin, Squidoo, Digg, RYZE, StumbleUpon, del.icio.us, InsiderTech News, Review the Market, CIO Advice, Voip Blog and OS Ground.
The Win
On Google, Yahoo, MSN and Ask.com: 40% lift in inbound links, 24% lift in overall organic rankings; 16% lift in visibility score; 30% lift in top 10 placements.
