STEINWORK

The What
Re-brand McGraw-Hill Higher Education’s online assignment and assessment solution, Homework Manager – which suffered from a disjointed product naming architecture created by various acquisitions and internal ad hoc naming practices.

The How
Applied our fact-based, best-of-breed branding process to uncover the needs and wants of the market.

The Win
A new, more relevant and cohesive, focused naming architecture that reflects a core need of higher education instructors — connection with students.