STEINWAY

Stein Rogan + Partners is a full-service branding, integrated and interactive marketing agency that serves business-to-business and consumer clients

What We’re Really Good At

Strategic Insight and Innovation
Through our Brand Opportunity Analysis, we consistently deliver brand and business strategy, brand positioning and audience insights that 1) provide a factual basis for decision-making, 2) enable higher levels of success, 3) mitigate risk. These insights also translate into the “stuff” that superior advertising and integrated marketing campaigns are made of – work that achieves its objectives by connecting with key constituents. And, they drive highly effective media and marketing planning, enabling us to find the optimum means to intersect with the target audiences all along the awareness-consideration-purchase continuum. In short, we believe our strategy/branding practice – and the outcomes it drives - is unparalleled.

Creative
From great strategy comes best-in-market creative. It’s as simple as that. Our creative teams deliver inspired and inspiring work. We bring compelling creative ideas to the table – ideas that become a source of brand/corporate pride, and that translate into galvanizing, beautifully-designed advertising, direct marketing, Web sites, trade show presence, thought leadership initiatives, collateral and sales support systems, viral marketing, and on and on.

Too much advertising, too much marketing, has become invisible. It is pedestrian stuff, watered down by too much caution and too many committees. In an age of media fragmentation, at a hyperkinetic time when your prospects have less and less time or inclination to get involved with marketing messages, colorless creative doesn’t cut it. With Stein Rogan, you will get campaigns that excite you – and more importantly, that excite and motivate your employees, customers and prospects.

Online Brand Strategists
Another significant component of our overall branding practice is our web branding practice. We serve as strategic partner for virtually all of our clients, helping develop long-term online brand strategies.

We have significant experience leveraging all digital venues to help build and grow brands. In developing Web assets and online creative, our focus is on utilizing interactive channels to best effect – developing Web sites that foster dialog and immerse customers and prospects in the brand; blogs that project thought leadership; rich media that compels interest, interaction and response; Webcasts that drive brand messaging while delivering value; etc. Similarly, our online media strategies are designed to drive targeted engagement of key audiences with brand messages.

Marketing Innovation and Synchronization
Today’s mix is complex. Tomorrow’s will be even more complex. Has social media reached a tipping point? How should the online channel be deployed in EMEA? In APAC? Does viral work in the B2B space? What role does branded content play? What is the next-gen opportunity for search? How can a Web site be optimized to project brand value, drive lead capture and create customer community? How do all these channels work together to achieve the desired effect?

Stein Rogan knows the answers to these questions and lots more like them. We bring together a team of domain experts to provide marketing synchronization across channels, and ultimately to assure marketing effectiveness vis a vis your objectives. We bring innovation to all of our clients – not for the sake of innovation; rather to accelerate marketing performance.

Media  Capabilities and Approach
Stein Rogan leverages the offline and online media mix to achieve the optimal blend of brand and demand based on clients’ marketing and business objectives.  Our goal is to utilize multi-channel, multi-touch campaigns that actually capitalize on media fragmentation, that intersect with the ever-evolving “personal media networks” of our customers and prospects, and to enable our clients to predictably achieve outstanding and measurable results across the brand-demand continuum. 

It’s important to note that in many ways we consider the term “media” obsolete.  We utilize multiple “engagement” channels to move prospects closer and closer and closer to action, and customers closer and closer to long-term loyalists.  Search, distributed content, social media/web 2.0, branded and non-branded microsites, blogs, widgets, white paper syndication, virtual trade shows – these are all essential connections to customers to be used in concert with (or in some cases instead of) venues such as online display, print, outdoor and broadcast.

A Deeper Commitment to Your Business
Stein Rogan’s president and Chief Executive Officer will be intimately involved in your business. Stein Rogan’s Chief Strategy Officer will be your brand architect and steward. The Agency will be a seamless extension of your own team. Our compensation structure will have a basis in accountability – based in turn on our ability to collaborate with you and be successful together. We will share ideas candidly. We will go farther than you expect. This is the only way we know how to do business. This is in our DNA as people and professionals. It makes a difference. Ask our clients.