• Brand/business strategy
• Brand positioning
• Brand architecture
• Brand design
• Brand/product naming
• Brand messaging/architecture
• Market/marketing research
• Print advertising
• Online advertising/marketing
• Broadcast advertising
• Email marketing
• Direct mail/database marketing
• Search engine optimization and
marketing
• Event/experiential marketing
• Multimedia marketing – demos, video,
etc.
• Web development
• Sales tools and collateral materials
• Trade shows, promotions and events
• Thought leadership initiatives
• Media and tactical planning
• Internal communications
• Performance management and
optimization processes
• Webinars, Webcasts and podcasts
• Viral marketing
• Content Marketing – white
papers, microsites, video, research, etc.
Stein Rogan + Partners is a full-service branding, integrated and interactive marketing agency that serves business-to-business and consumer clients
Specific Areas of Expertise
Our abilities as brand architects – including brand positioning/architecture, brand naming and brand design
Our ability to deliver best-in-market creative solutions synchronizing both online and offline communications
Our Interactive Services capabilities – from building web sites and microsites to utilizing streaming video and viral/community building approaches – is an area of particular expertise and innovation
Our search engine marketing and optimization expertise. It is the best there is in the B2B space
Our Kilter content marketing division, which gives you unlimited capability to leverage broader content in all forms to drive brand and demand
Our social media capabilities and understanding of how social forces increasingly shape both business and consumer behavior
Our demand creation capabilities. From prospect acquisition to prospect nurturing to customer relationship optimization, these capabilities are core to all of our client engagements
Our extensive lead nurturing/management capabilities – from strategy to creative to technology to measurement/reporting
Our emphasis on “brand/demand” advertising and marketing programs — work that engenders brand affinity while at the same time delivering measurable business results
Our extensive, in-house market research services – with quantitative, qualitative and social media methodologies applied to segmentation studies, brand positioning studies, brand tracking studies, customer satisfaction/net promoter studies, new product assessment/volumetric studies, pricing studies and more
Our deep and global media planning/buying expertise, offline and online, as well as innovative, cost-effective tactical planning/implementation that extends and amplifies budgets and results
Our emphasis on measurable results and accountability — an emphasis reflected in our sophisticated performance measurement processes as well as our compensation structure
Our unique organizational structure (V-Teams) that assures superior client service, strategic vision and creative excellence across the marketing/tactical mix
Collectively, the concentrated value and intensity of involvement you will both see and feel with Stein Rogan as your Agency partner