STEINSEARCH

Stein Rogan offers complete search engine optimization (SEO) and search engine marketing (SEM) services

We take an integrated approach to the search channel, managing paid and organic listings under a unifying keyword strategy connected to a brand’s objectives. We also integrate search engine marketing learnings and best practices into Web site development and other online marketing tactics.

Our search services include:

• Keyword Research – identifying a brand’s key inquiry streams
• Search Strategy – preparing a holistic strategy for long and short-term approaches to the search channel
• Paid Search Management
  • Media planning
  • Creative Development
  • Campaign optimization/reporting
• Search Engine Optimization
  • Site analysis –technical issue audit, ranking and visibility analysis
  • Site content editing to optimize presence of targeted keywords
  • Tag development
  • Management of directory submissions
  • Planning/Implementation of a link building campaigns
  • Ongoing optimization/reporting

Importantly, we believe a brand’s presence on the web must be viewed holistically. Web presence must be calibrated as part of a brand’s overall presence. And the search channel must be utilized as a brand/demand driver accordingly.

The brand web site is the fulcrum, with the ability to engage multiple constituents with relevant content – and to offer relevant points of access to each constituent.

The Search Channel captures active interest in a product/solution category. Organized paid listings, directory placement and paid inclusion serve to drive natural demand to the brand that dominates the channel – while blocking competitors from this invaluable source of demand.

Online (and offline) marketing campaigns drive activity to the web site (or microsite), creating a connected experience as well as powerful lead capture and continuous communication mechanism.