DEALERTRACK TAPS STEIN ROGAN TO LAUNCH NEW CAMPAIGN FOR PERFORMANCE SUITE
NEW YORK, NY – September 9, 2009 – DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leader in on-demand software and data solutions for the automotive retail industry, recently selected Stein Rogan + Partners to develop an integrated advertising campaign to build awareness and generate demand for the DealerTrack Performance Suite.
Provider of the industry-leading online credit application solution, DealerTrack is launching the campaign to increase awareness of its comprehensive range of dealer solutions, which include the DealerTrack DMS (dealer management system), Sales and F& I Solutions, Inventory Optimization and Compliance.
Tom Stein, CEO and Chief Creative Officer of Stein Rogan, states that, “In today’s market, dealers need a broader set of low-cost, high-value software tools to drive top- and bottom-line performance. Given lower consumer demand, especially for new vehicles, dealers need every aspect of their business to perform optimally in order to be successful.”
“Dealers are under enormous pressure,” says Mark Brown, VP of Marketing for DealerTrack. “The rules of automotive retailing have been rewritten over the past two years. Economic change, manufacturer change and regulatory change all create an immediate need for more and better tools to enable efficiency, productivity and performance.”
In response, Stein Rogan is launching a campaign for the DealerTrack Performance Suite titled “New Rules. Better Tools.” Launching across online and print venues, the campaign lays out the “New Rules” that dealers are playing by today and the “Better Tools” that enable dealers to play and win.
Stein Rogan has turned one such rule into the headline “Your DMS shouldn’t cost you an arm, a leg and your soul.” The headline specifically refers to the fact that last-generation Dealer Management Systems are very costly at a time of market retrenchment, and also come with extremely restrictive long-term contracts. In contrast, the DealerTrack DMS, one of four software solutions that comprise its Performance Suite, can save dealers up to 70% without vendor lock-in or long-term contracts.
“DealerTrack is very focused on supporting dealers during this economic downturn and beyond with efficient and effective solutions,” states Brown. “By launching the ‘New Rules. Better Tools.’ campaign, we are making a clear statement that DealerTrack ‘gets it’ – that we offer the kind of high-value solutions dealers need today and will need tomorrow to persevere and perform.”
About Stein Rogan + Partners
Named the 2009 Small Ad Agency of the year by BtoB Magazine, Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as financial services, technology, telecommunications, education, real estate, media/content, on-demand and e-business services, travel and more.
For each of the past five years, and seven of the past eight, Stein Rogan was named one of the Top “Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein, was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein Rogan’s client roster includes AvalonBay, BPA Worldwide, CH Briggs, Citrix, DealerTrack, Hytorc, IPC, McGraw-Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Silverpop, Standard & Poor’s, TransitCenter and VMS.
About DealerTrack (Nasdaq: TRAK)
DealerTrack’s high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. DealerTrack operates the industry’s largest online credit application network, connecting approximately 18,000 dealers with over 750 financing sources. Our solution set for dealers is the industry’s most comprehensive. Our Dealer Management System (DMS) enables dealers to effectively manage data and operations from a system with an open integration interface. With DealerTrack Inventory Optimization, dealers get better data along with the tools to make smarter, more profitable inventory decisions. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform. DealerTrack’s Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack’s family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems. For more information, visit www.dealertrack.com.
NEW YORK, NY – September 9, 2009 – DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leader in on-demand software and data solutions for the automotive retail industry, recently selected Stein Rogan + Partners to develop an integrated advertising campaign to build awareness and generate demand for the DealerTrack Performance Suite.
Provider of the industry-leading online credit application solution, DealerTrack is launching the campaign to increase awareness of its comprehensive range of dealer solutions, which include the DealerTrack DMS (dealer management system), Sales and F& I Solutions, Inventory Optimization and Compliance.
Tom Stein, CEO and Chief Creative Officer of Stein Rogan, states that, “In today’s market, dealers need a broader set of low-cost, high-value software tools to drive top- and bottom-line performance. Given lower consumer demand, especially for new vehicles, dealers need every aspect of their business to perform optimally in order to be successful.”
“Dealers are under enormous pressure,” says Mark Brown, VP of Marketing for DealerTrack. “The rules of automotive retailing have been rewritten over the past two years. Economic change, manufacturer change and regulatory change all create an immediate need for more and better tools to enable efficiency, productivity and performance.”
In response, Stein Rogan is launching a campaign for the DealerTrack Performance Suite titled “New Rules. Better Tools.” Launching across online and print venues, the campaign lays out the “New Rules” that dealers are playing by today and the “Better Tools” that enable dealers to play and win.
Stein Rogan has turned one such rule into the headline “Your DMS shouldn’t cost you an arm, a leg and your soul.” The headline specifically refers to the fact that last-generation Dealer Management Systems are very costly at a time of market retrenchment, and also come with extremely restrictive long-term contracts. In contrast, the DealerTrack DMS, one of four software solutions that comprise its Performance Suite, can save dealers up to 70% without vendor lock-in or long-term contracts.
“DealerTrack is very focused on supporting dealers during this economic downturn and beyond with efficient and effective solutions,” states Brown. “By launching the ‘New Rules. Better Tools.’ campaign, we are making a clear statement that DealerTrack ‘gets it’ – that we offer the kind of high-value solutions dealers need today and will need tomorrow to persevere and perform.”
About Stein Rogan + Partners
Named the 2009 Small Ad Agency of the year by BtoB Magazine, Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as financial services, technology, telecommunications, education, real estate, media/content, on-demand and e-business services, travel and more.
For each of the past five years, and seven of the past eight, Stein Rogan was named one of the Top “Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein, was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein Rogan’s client roster includes AvalonBay, BPA Worldwide, CH Briggs, Citrix, DealerTrack, Hytorc, IPC, McGraw-Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Silverpop, Standard & Poor’s, TransitCenter and VMS.
About DealerTrack (Nasdaq: TRAK)
DealerTrack’s high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. DealerTrack operates the industry’s largest online credit application network, connecting approximately 18,000 dealers with over 750 financing sources. Our solution set for dealers is the industry’s most comprehensive. Our Dealer Management System (DMS) enables dealers to effectively manage data and operations from a system with an open integration interface. With DealerTrack Inventory Optimization, dealers get better data along with the tools to make smarter, more profitable inventory decisions. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform. DealerTrack’s Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack’s family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems. For more information, visit www.dealertrack.com.