STEIN ROGAN + PARTNERS LAUNCHES KILTER -- THE FIRST BRANDED CONTENT PRACTICE FOR BUSINESS BRANDS
September 8, 2008 – Stein Rogan + Partners, a full-service integrated and interactive advertising agency located in New York City, announced today the launch of Kilter, its new branded content services division. Kilter specializes in creating original online and Web 2.0/social media content, online videos and demos, live and online events, internal/external communications and intellectual property for business brands.
Named an Agency of the Year by BtoB Magazine for four consecutive years and six times in the past seven, Stein Rogan will leverage its industry-leading branding and multi-channel creative competencies to enable Kilter to operate as both a standalone service and a vital part of any metrics-driven integrated services offering.
According to Tom Stein, president and CEO of Stein Rogan + Partners, “Our experience is that marketing plans and companies that don’t leverage high-volume content are literally ‘off-kilter.’ Through Kilter, we optimize integrated programs using a variety of content and marketing methodologies — from proprietary industry research to online video content, from virtual and live symposia to such tried-and-true venues as webinars.”
Kilter is led by a collaborative team of senior agency leaders: John Battistini, Director of Interactive Services; Ted Kohnen, VP, Interactive Marketing, and Michael Ruby, Senior Copywriter.
Together, Battistini, Kohnen and Ruby have helped to drive successful, award-winning campaigns leveraging branded content for AvalonBay, Discovery Education, Mimeo.com, OnForce, Schoolwires, SchoolNet and TransitChek among many others.
“From white papers and widgets to social media, virtual trade shows and more, content marketing has helped drive extraordinary demand for us,” says Matt Johnston, VP of Marketing at OnForce. “Stein Rogan really gets to the heart of what’s relevant to our audience, and their ability to execute with
content and creativity delivers results.”
Citing recent IDC research*, Stein adds, “Marketers believe they should focus their efforts on content development more than any other initiative. There’s never been a greater need than now for what Kilter delivers. When it comes to content, we’re ready to help marketers step up and win.”
For case studies and more information about Kilter, email tkohnen@steinrogan.com or visit www.steinrogan.com.
*IDC’s CMO Tech Marketing Barometer, 2008
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such global categories as education, financial services, technology, real estate, media, entertainment, e-business services, communications, travel and more.
Named Small Ad Agency of the Year by BtoB Magazine in 2005, Runner-Up in 2008 and a Top Agency for the last six out of seven years, Stein Rogan has a client roster that includes AvalonBay, Brinker Capital, Carey International, DayJet, Diligent Technologies, McGraw-Hill, Moodlerooms, OnForce, Previsite, Rodale, Schoolwires, TransitCenter, VMS and Wireless Generation.
September 8, 2008 – Stein Rogan + Partners, a full-service integrated and interactive advertising agency located in New York City, announced today the launch of Kilter, its new branded content services division. Kilter specializes in creating original online and Web 2.0/social media content, online videos and demos, live and online events, internal/external communications and intellectual property for business brands.
Named an Agency of the Year by BtoB Magazine for four consecutive years and six times in the past seven, Stein Rogan will leverage its industry-leading branding and multi-channel creative competencies to enable Kilter to operate as both a standalone service and a vital part of any metrics-driven integrated services offering.
According to Tom Stein, president and CEO of Stein Rogan + Partners, “Our experience is that marketing plans and companies that don’t leverage high-volume content are literally ‘off-kilter.’ Through Kilter, we optimize integrated programs using a variety of content and marketing methodologies — from proprietary industry research to online video content, from virtual and live symposia to such tried-and-true venues as webinars.”
Kilter is led by a collaborative team of senior agency leaders: John Battistini, Director of Interactive Services; Ted Kohnen, VP, Interactive Marketing, and Michael Ruby, Senior Copywriter.
Together, Battistini, Kohnen and Ruby have helped to drive successful, award-winning campaigns leveraging branded content for AvalonBay, Discovery Education, Mimeo.com, OnForce, Schoolwires, SchoolNet and TransitChek among many others.
“From white papers and widgets to social media, virtual trade shows and more, content marketing has helped drive extraordinary demand for us,” says Matt Johnston, VP of Marketing at OnForce. “Stein Rogan really gets to the heart of what’s relevant to our audience, and their ability to execute with
content and creativity delivers results.”
Citing recent IDC research*, Stein adds, “Marketers believe they should focus their efforts on content development more than any other initiative. There’s never been a greater need than now for what Kilter delivers. When it comes to content, we’re ready to help marketers step up and win.”
For case studies and more information about Kilter, email tkohnen@steinrogan.com or visit www.steinrogan.com.
*IDC’s CMO Tech Marketing Barometer, 2008
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such global categories as education, financial services, technology, real estate, media, entertainment, e-business services, communications, travel and more.
Named Small Ad Agency of the Year by BtoB Magazine in 2005, Runner-Up in 2008 and a Top Agency for the last six out of seven years, Stein Rogan has a client roster that includes AvalonBay, Brinker Capital, Carey International, DayJet, Diligent Technologies, McGraw-Hill, Moodlerooms, OnForce, Previsite, Rodale, Schoolwires, TransitCenter, VMS and Wireless Generation.