STEIN ROGAN + PARTNERS IS TAPPED BY NEWLINENOOSH (NLN) FOR BRANDING AND INTEGRATED MARKETING CAMPAIGN ASSIGNMENTS
NEW YORK, NY - September 25, 2007 – NewlineNoosh (NLN), a leading provider of managed services for print, has selected Stein Rogan + Partners as its branding and integrated marketing agency. The assignment comes after a three-month agency review by NLN.
Based in New York City, NLN provides managed services and process management software that enable companies to leverage outsourced or internally managed print sourcing, procurement and production strategies. The end result is significant cost savings and complete visibility and control over companies’
print supply chains.
“More and more, companies are seeing the value of consolidating and outsourcing their multi-million-dollar investments in printing and related services,” says Mark Tiedens, NLN’s Vice President of Marketing and Technology Services. “By streamlining the process, utilizing our superior print procurement technologies, and implementing stringent quality assurance, clients can achieve huge hard and soft cost savings while also gaining print quality and consistency,” he adds.
“Treating printing as a managed, outsourced service is a new concept for most companies,” comments Agency president and CEO Tom Stein. “Our job is to build awareness of this emerging category, to create awareness of the NLN brand in the process, and to turn that awareness into demand and rapid
revenue growth.”
Stein Rogan anticipates launching its first campaign for NLN in the fourth quarter of 2007. Direct marketing, online marketing, search engine marketing and trade show marketing are expected to be cornerstones of the campaign.
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About NewlineNoosh (NLN)
NewlineNoosh (NLN) delivers Managed Services for Print that dramatically lower costs while achieving peak efficiency and speed to market for print and direct mail projects. NLN customers include such well-known global organizations as Unilever, Genworth Financial, Honeywell Consumer Products Group, Pitney Bowes and many other leading enterprises. For more information, please visit
www.nlnglobal.com.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as technology, education, business services, financial services, communications, travel and more. Named 2005 Ad Agency of the Year by BtoB Magazine, and one of the top agencies of the year in 2006 and 2007, Stein Rogan has a client roster that includes ABN AMRO, Aruba Networks, Carey International, Diligent Technologies, Discovery Communications, Meredith Corporation, Moodlerooms, OnForce, SchoolNet, TransitCenter, Verint
Systems and VMS (Video Monitoring Service).
NEW YORK, NY - September 25, 2007 – NewlineNoosh (NLN), a leading provider of managed services for print, has selected Stein Rogan + Partners as its branding and integrated marketing agency. The assignment comes after a three-month agency review by NLN.
Based in New York City, NLN provides managed services and process management software that enable companies to leverage outsourced or internally managed print sourcing, procurement and production strategies. The end result is significant cost savings and complete visibility and control over companies’
print supply chains.
“More and more, companies are seeing the value of consolidating and outsourcing their multi-million-dollar investments in printing and related services,” says Mark Tiedens, NLN’s Vice President of Marketing and Technology Services. “By streamlining the process, utilizing our superior print procurement technologies, and implementing stringent quality assurance, clients can achieve huge hard and soft cost savings while also gaining print quality and consistency,” he adds.
“Treating printing as a managed, outsourced service is a new concept for most companies,” comments Agency president and CEO Tom Stein. “Our job is to build awareness of this emerging category, to create awareness of the NLN brand in the process, and to turn that awareness into demand and rapid
revenue growth.”
Stein Rogan anticipates launching its first campaign for NLN in the fourth quarter of 2007. Direct marketing, online marketing, search engine marketing and trade show marketing are expected to be cornerstones of the campaign.
###
About NewlineNoosh (NLN)
NewlineNoosh (NLN) delivers Managed Services for Print that dramatically lower costs while achieving peak efficiency and speed to market for print and direct mail projects. NLN customers include such well-known global organizations as Unilever, Genworth Financial, Honeywell Consumer Products Group, Pitney Bowes and many other leading enterprises. For more information, please visit
www.nlnglobal.com.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as technology, education, business services, financial services, communications, travel and more. Named 2005 Ad Agency of the Year by BtoB Magazine, and one of the top agencies of the year in 2006 and 2007, Stein Rogan has a client roster that includes ABN AMRO, Aruba Networks, Carey International, Diligent Technologies, Discovery Communications, Meredith Corporation, Moodlerooms, OnForce, SchoolNet, TransitCenter, Verint
Systems and VMS (Video Monitoring Service).