STEIN ROGAN + PARTNERS LAUNCHES THE ALL-NEW, ALL-DIGITAL PCMAG DIGITAL NETWORK
Integrated digital/content marketing campaign touts contextual targeting "Upgrade" for tech marketers.
NEW YORK, NY – November 24, 2008 – With PC Magazine’s shift to an all-digital offering, Stein Rogan + Partners was charged with developing brand positioning and an integrated digital campaign to launch the all-new PCMag Digital Network. Targeting media planners and technology marketers, the campaign positions PCMag Digital Network at the forefront of contextual targeting.
Stein Rogan's resulting campaign, "Upgrade," is a bold, straightforward call to action for tech marketers to take their digital efforts to the next level with the powerfully innovative contextual targeting opportunities uniquely enabled by the new PCMag Digital Network.
PCMag Digital Network's combination of comprehensive content and innovative contextual targeting offerings – such as brand name targeting, review response, category targeting and site re-targeting - connects savvy tech marketers with imminent tech buyers, increasing click-rates and conversions.
"PCMag Digital Network’s contextual advertising delivers the brand impact of general display with the performance of search," says Tom Stein, Stein Rogan's President and CEO. "It’s a 'best of all worlds' solution that drives up results for tech marketers, which is what our campaign drives home.”
The digital campaign combines online ads and e-newsletters with content marketing via a new white paper on contextual targeting, developed by Stein Rogan's content marketing division Kilter and authored by Ziff Davis Media CEO Jason Young. Titled, "Tech Marketing Results: In Context," the white paper explores in-depth contextual targeting's proven effectiveness in terms of increasing response and conversion.
The “Upgrade” brand campaign launched today with online advertising on AdWeek.com, MediaWeek.com, BtoBonline.com and Clickz.com, as well as several e-newsletters.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such global categories as education, financial services, technology, real estate, media, entertainment, e-business services, communications, travel and more. Named Small Ad Agency of the Year by BtoB Magazine in 2005, Runner-Up in 2008 and a Top Agency for the last six out of seven years, Stein Rogan has a client roster that includes AvalonBay, Brinker Capital, Brightcove, Carey International, CH Briggs, Diligent Technologies, IPC, McGraw-Hill, Rodale, Schoolwires, Silverpop, TransitCenter, VMS and Wireless Generation.
About the PCMag Digital Network
The PCMag Digital Network (www.pcmagnetwork.com) is one of the world’s best-known publishers of leading technology-based digital content products. Its flagship property, PCMag.com, delivers comprehensive labs-based product reviews and the world-renowned PCMag Editors’ Choice Awards, the most trusted buying recommendations for technology products and services across the globe. Reaching more than seven million highly engaged technology buyers and influencers, PCMag Digital Network provides contextual marketing solutions that drive results. Brands within the Network also include ExtremeTech, Gearlog, Appscout, Smart Device Central, GoodCleanTech, DL.TV, Cranky Geeks, and PCMagCast. The Network’s content is delivered worldwide to readers across a multiple platform of web sites, e-newsletters, webcasts, broadband video, software downloads and RSS feeds to users in more than 20 countries.
Integrated digital/content marketing campaign touts contextual targeting "Upgrade" for tech marketers.
NEW YORK, NY – November 24, 2008 – With PC Magazine’s shift to an all-digital offering, Stein Rogan + Partners was charged with developing brand positioning and an integrated digital campaign to launch the all-new PCMag Digital Network. Targeting media planners and technology marketers, the campaign positions PCMag Digital Network at the forefront of contextual targeting.
Stein Rogan's resulting campaign, "Upgrade," is a bold, straightforward call to action for tech marketers to take their digital efforts to the next level with the powerfully innovative contextual targeting opportunities uniquely enabled by the new PCMag Digital Network.
PCMag Digital Network's combination of comprehensive content and innovative contextual targeting offerings – such as brand name targeting, review response, category targeting and site re-targeting - connects savvy tech marketers with imminent tech buyers, increasing click-rates and conversions.
"PCMag Digital Network’s contextual advertising delivers the brand impact of general display with the performance of search," says Tom Stein, Stein Rogan's President and CEO. "It’s a 'best of all worlds' solution that drives up results for tech marketers, which is what our campaign drives home.”
The digital campaign combines online ads and e-newsletters with content marketing via a new white paper on contextual targeting, developed by Stein Rogan's content marketing division Kilter and authored by Ziff Davis Media CEO Jason Young. Titled, "Tech Marketing Results: In Context," the white paper explores in-depth contextual targeting's proven effectiveness in terms of increasing response and conversion.
The “Upgrade” brand campaign launched today with online advertising on AdWeek.com, MediaWeek.com, BtoBonline.com and Clickz.com, as well as several e-newsletters.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such global categories as education, financial services, technology, real estate, media, entertainment, e-business services, communications, travel and more. Named Small Ad Agency of the Year by BtoB Magazine in 2005, Runner-Up in 2008 and a Top Agency for the last six out of seven years, Stein Rogan has a client roster that includes AvalonBay, Brinker Capital, Brightcove, Carey International, CH Briggs, Diligent Technologies, IPC, McGraw-Hill, Rodale, Schoolwires, Silverpop, TransitCenter, VMS and Wireless Generation.
About the PCMag Digital Network
The PCMag Digital Network (www.pcmagnetwork.com) is one of the world’s best-known publishers of leading technology-based digital content products. Its flagship property, PCMag.com, delivers comprehensive labs-based product reviews and the world-renowned PCMag Editors’ Choice Awards, the most trusted buying recommendations for technology products and services across the globe. Reaching more than seven million highly engaged technology buyers and influencers, PCMag Digital Network provides contextual marketing solutions that drive results. Brands within the Network also include ExtremeTech, Gearlog, Appscout, Smart Device Central, GoodCleanTech, DL.TV, Cranky Geeks, and PCMagCast. The Network’s content is delivered worldwide to readers across a multiple platform of web sites, e-newsletters, webcasts, broadband video, software downloads and RSS feeds to users in more than 20 countries.