STEIN ROGAN + PARTNERS WINS BTOB BEST AWARD FOR "TRANSITCHEK PRE-TAX COMMUTER BENEFITS" ONLINE CAMPAIGN
NEW YORK, November 13, 2007 – Stein Rogan + Partners has been honored for its “TransitChek Pre-Tax Commuter Benefits” Online Campaign in the 2007 BtoB’s Best Awards, as featured in the October 24 issue of BtoB Magazine.
According to the article, one of the reasons the TransitChek campaign earned honorable mention was the ads present the benefits of pre-tax commuter benefits in a simple yet highly-involving and engaging way.
In one banner ad, a quarter bounces into view, leaving a line of the headline "Here's something to smile about at tax time." Next, the quarter smashes through the headline and zooms toward the viewer as the words "Lower Taxes" appear in bright orange letters. The color green fills the screen, and viewers are not only told they can save hundreds of dollars, but given a bright orange dimensional "Learn More"
button.
Another banner ad has a gas pump pouring gas containing letters of the alphabet into the banner ad frame. As the frame fills, the letters float to the top, right themselves and form the headline "Don't let your employees pump away their paychecks," followed by the offer of a free report called "Driving Down the Cost of Commuting."
Tom Stein, President and CEO of Stein Rogan, commented, “We continue to demonstrate through awards and marketplace results that Stein Rogan is one of the top-tier creative agencies in the B-to-B space. We are honored to receive this prestigious designation.”
Susan O’Sullivan, VP Marketing of TransitCenter stated, “Coming on the heels of Stein Rogan’s earlier ACE awards and APTA awards for its TransitChek work, this is fantastic! Stein Rogan does amazing creative that gets noticed and gets results.”
Creative credits go to Tom Stein, Executive Creative Director; Antoine Rodeghiero, Design Director, Michael Ruby, Senior Copywriter, Anabella Illarramendi, Art Director and Shawn Taylor, Interactive Designer.
###
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such categories as technology, media, entertainment, e-business services, communications, education, travel and more. Named 2005 Small Ad Agency of the Year by BtoB Magazine, Stein Rogan has a client roster that includes ABN AMRO, Brinker Capital, Carey International, Diligent Technologies, Discovery Communications, McGraw-Hill Higher Education, Meredith Corporation, Moodlerooms, NLN Managed Services, OnForce, SchoolNet, TransitCenter, Verint Systems and VMS (Video Monitoring Service).
NEW YORK, November 13, 2007 – Stein Rogan + Partners has been honored for its “TransitChek Pre-Tax Commuter Benefits” Online Campaign in the 2007 BtoB’s Best Awards, as featured in the October 24 issue of BtoB Magazine.
According to the article, one of the reasons the TransitChek campaign earned honorable mention was the ads present the benefits of pre-tax commuter benefits in a simple yet highly-involving and engaging way.
In one banner ad, a quarter bounces into view, leaving a line of the headline "Here's something to smile about at tax time." Next, the quarter smashes through the headline and zooms toward the viewer as the words "Lower Taxes" appear in bright orange letters. The color green fills the screen, and viewers are not only told they can save hundreds of dollars, but given a bright orange dimensional "Learn More"
button.
Another banner ad has a gas pump pouring gas containing letters of the alphabet into the banner ad frame. As the frame fills, the letters float to the top, right themselves and form the headline "Don't let your employees pump away their paychecks," followed by the offer of a free report called "Driving Down the Cost of Commuting."
Tom Stein, President and CEO of Stein Rogan, commented, “We continue to demonstrate through awards and marketplace results that Stein Rogan is one of the top-tier creative agencies in the B-to-B space. We are honored to receive this prestigious designation.”
Susan O’Sullivan, VP Marketing of TransitCenter stated, “Coming on the heels of Stein Rogan’s earlier ACE awards and APTA awards for its TransitChek work, this is fantastic! Stein Rogan does amazing creative that gets noticed and gets results.”
Creative credits go to Tom Stein, Executive Creative Director; Antoine Rodeghiero, Design Director, Michael Ruby, Senior Copywriter, Anabella Illarramendi, Art Director and Shawn Taylor, Interactive Designer.
###
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such categories as technology, media, entertainment, e-business services, communications, education, travel and more. Named 2005 Small Ad Agency of the Year by BtoB Magazine, Stein Rogan has a client roster that includes ABN AMRO, Brinker Capital, Carey International, Diligent Technologies, Discovery Communications, McGraw-Hill Higher Education, Meredith Corporation, Moodlerooms, NLN Managed Services, OnForce, SchoolNet, TransitCenter, Verint Systems and VMS (Video Monitoring Service).