STEIN ROGAN + PARTNERS IS NAMED AGENCY OF RECORD BY SUNGARD
Agency Tasked with Rebranding SunGard Availability Services
NEW YORK, NY – November 26, 2007 – SunGard Availability Services, the pioneer and leading provider of information availability solutions, named Stein Rogan + Partners as its agency of record after a competitive agency review.
Based in Wayne, PA, SunGard Availability Services helps keep people and information connected through a range of offerings that include managed IT solutions, disaster recovery/business continuity solutions and consulting services.
“As the need among organizations for their systems, applications and data to be available all the time, SunGard’s comprehensive, integrated solution set has never been more essential,” states SunGard Vice President, Marketing David Palermo. “We’ve selected Stein Rogan to help sharpen our branding and positioning – and to help us accelerate our marketplace momentum by communicating that we ensure the level of information availability required by organizations of all sizes.”
“SunGard is one of the most respected brands in technology,” comments Stein Rogan President and CEO Tom Stein. “Given market evolution and the need for 24/7/365 information availability, there is a real opportunity today to position SunGard as an essential enabler of business viability and success,” he
adds.
As such, the Agency is developing an aggressive, multi-channel advertising and integrated marketing campaign slated to start during the first quarter of 2008.
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About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such categories as technology, media, entertainment, e-business services, communications, education, travel and more. Winner of 15 BMA ACE Awards in 2007 and named 2005 Small Ad Agency of the Year by BtoB Magazine, Stein Rogan has a client roster that includes ABN AMRO, Brinker Capital, Carey International, Diligent Technologies, Discovery Communications, McGraw-Hill Higher Education, Meredith Corporation, Moodlerooms, NLN Managed Services, OnForce, SchoolNet, SunGard, TransitCenter, Verint Systems and VMS.
About SunGard Availability Services
SunGard Availability Services is the pioneer and leading provider of information availability solutions, helping to ensure that more than 10,000 customers in North America and Europe have access to their business-critical information systems. With nearly four million square feet of secure facilities, SunGard offers a complete range of information availability solutions that include managed IT, professional and business continuity services. SunGard provides services to support an always-on production environment, as well as over 30 technology platforms to support customers who require a traditional
24-48 hour recovery time frame. SunGard also has technology and systems management services for application and data center outsourcing, as well as business continuity consulting services and planning software. For more information about SunGard Availability Services, visit www.availability.sungard.com
or call 1-800-523-4970.
About SunGard
With annual revenue exceeding $4 billion, SunGard is a global leader in software and processing solutions for financial services, higher education and the public sector. SunGard also helps information-dependent enterprises of all types to ensure the continuity of their business. SunGard serves more than 25,000 customers in more than 50 countries, including the world’s 50 largest financial services companies. Visit SunGard at www.sungard.com.
Agency Tasked with Rebranding SunGard Availability Services
NEW YORK, NY – November 26, 2007 – SunGard Availability Services, the pioneer and leading provider of information availability solutions, named Stein Rogan + Partners as its agency of record after a competitive agency review.
Based in Wayne, PA, SunGard Availability Services helps keep people and information connected through a range of offerings that include managed IT solutions, disaster recovery/business continuity solutions and consulting services.
“As the need among organizations for their systems, applications and data to be available all the time, SunGard’s comprehensive, integrated solution set has never been more essential,” states SunGard Vice President, Marketing David Palermo. “We’ve selected Stein Rogan to help sharpen our branding and positioning – and to help us accelerate our marketplace momentum by communicating that we ensure the level of information availability required by organizations of all sizes.”
“SunGard is one of the most respected brands in technology,” comments Stein Rogan President and CEO Tom Stein. “Given market evolution and the need for 24/7/365 information availability, there is a real opportunity today to position SunGard as an essential enabler of business viability and success,” he
adds.
As such, the Agency is developing an aggressive, multi-channel advertising and integrated marketing campaign slated to start during the first quarter of 2008.
###
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such categories as technology, media, entertainment, e-business services, communications, education, travel and more. Winner of 15 BMA ACE Awards in 2007 and named 2005 Small Ad Agency of the Year by BtoB Magazine, Stein Rogan has a client roster that includes ABN AMRO, Brinker Capital, Carey International, Diligent Technologies, Discovery Communications, McGraw-Hill Higher Education, Meredith Corporation, Moodlerooms, NLN Managed Services, OnForce, SchoolNet, SunGard, TransitCenter, Verint Systems and VMS.
About SunGard Availability Services
SunGard Availability Services is the pioneer and leading provider of information availability solutions, helping to ensure that more than 10,000 customers in North America and Europe have access to their business-critical information systems. With nearly four million square feet of secure facilities, SunGard offers a complete range of information availability solutions that include managed IT, professional and business continuity services. SunGard provides services to support an always-on production environment, as well as over 30 technology platforms to support customers who require a traditional
24-48 hour recovery time frame. SunGard also has technology and systems management services for application and data center outsourcing, as well as business continuity consulting services and planning software. For more information about SunGard Availability Services, visit www.availability.sungard.com
or call 1-800-523-4970.
About SunGard
With annual revenue exceeding $4 billion, SunGard is a global leader in software and processing solutions for financial services, higher education and the public sector. SunGard also helps information-dependent enterprises of all types to ensure the continuity of their business. SunGard serves more than 25,000 customers in more than 50 countries, including the world’s 50 largest financial services companies. Visit SunGard at www.sungard.com.