MORE MAGAZINE NAMES STEIN ROGAN + PARTNERS AGENCY OF RECORD
Stein Rogan + Partners Tapped as Agency for MORE, Recently Named To Advertising Age’s “A List” of Top Ten Magazines
(NEW YORK, NY – May 2004) Stein Rogan + Partners has been named agency of record for critically acclaimed MORE magazine, a lifestyle publication dedicated to women over 40. The Agency will work on brand positioning for MORE, as well as integrated marketing communications including print and online advertising, direct marketing and sales promotion.
MORE has grown significantly since its launch, achieving a rate base of 950,000 as well as widespread advertising support.
“For all its success,” comments Agency CEO Tom Stein, “MORE has tremendous upside. Our job is to put the brand front-and-center in the minds of media decision makers, and to bring the publication’s immensely compelling story to life.”
Even as Stein Rogan comes on board, MORE has in store other initiatives to accelerate its momentum and success. Recently, Peggy Northrop was named editor-in-chief, coming over from Rodale’s Organic Style.
“With Peggy taking our editorial content and design to the next level, and Stein Rogan taking our message to the media buying community, we’re energized and equipped to succeed as never before,” states MORE publisher Carol Campbell.
Stein Rogan anticipates that its first work will hit the market in late summer. Spending has not been finalized at this juncture.
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About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as media, entertainment, technology, e-business, business services, communications, education, travel, teen/college and more. Stein Rogan’s client roster includes MORE magazine, Symbol Technologies, The Hollywood Reporter, VNU Business Media, BPA International, VMS, Carey International 1UP.com and SchoolNet among others.
About MORE Magazine
Launched in September 1998, critically acclaimed MORE magazine is the only lifestyle publication dedicated to women over 40. Each issue covers beauty and fashion shown on models who are over 40. Designed to make today's 40+ women look and feel better than ever, MORE features successful women who are still turning heads and making news. MORE's articles on health, relationships, travel, and money are angled toward a seasoned, sophisticated audience. MORE is published ten times a year by Meredith Corporation. Its circulation of 950,000 reaches a readership of 3.4 million. Ad Age named MORE to their prestigious "A List" of Top 10 magazines of 2003.
About Meredith Corporation
Meredith Corporation (NYSE:MDP) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing, and interactive media. The Meredith Publishing Group, the country's foremost home and family authority, features 17 magazine brands, including Better Homes and Gardens, Ladies' Home Journal and American Baby, and approximately 160 special interest publications. Meredith owns 12 television stations - including properties in top 25 markets such as Atlanta, Phoenix and Portland.
Meredith (www.meredith.com) has nearly 300 books in print and has established marketing relationships with some of America's leading companies, including The Home Depot, DaimlerChrysler, and Carnival Cruise Lines. Meredith's consumer database, which contains more than 75 million names, is the largest domestic database among media companies and enables magazine and television advertisers to precisely target marketing campaigns. Additionally, Meredith has an extensive Internet presence, including 25 Web sites, and strategic alliances with leading Internet destinations.
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Stein Rogan + Partners Tapped as Agency for MORE, Recently Named To Advertising Age’s “A List” of Top Ten Magazines
(NEW YORK, NY – May 2004) Stein Rogan + Partners has been named agency of record for critically acclaimed MORE magazine, a lifestyle publication dedicated to women over 40. The Agency will work on brand positioning for MORE, as well as integrated marketing communications including print and online advertising, direct marketing and sales promotion.
MORE has grown significantly since its launch, achieving a rate base of 950,000 as well as widespread advertising support.
“For all its success,” comments Agency CEO Tom Stein, “MORE has tremendous upside. Our job is to put the brand front-and-center in the minds of media decision makers, and to bring the publication’s immensely compelling story to life.”
Even as Stein Rogan comes on board, MORE has in store other initiatives to accelerate its momentum and success. Recently, Peggy Northrop was named editor-in-chief, coming over from Rodale’s Organic Style.
“With Peggy taking our editorial content and design to the next level, and Stein Rogan taking our message to the media buying community, we’re energized and equipped to succeed as never before,” states MORE publisher Carol Campbell.
Stein Rogan anticipates that its first work will hit the market in late summer. Spending has not been finalized at this juncture.
###
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as media, entertainment, technology, e-business, business services, communications, education, travel, teen/college and more. Stein Rogan’s client roster includes MORE magazine, Symbol Technologies, The Hollywood Reporter, VNU Business Media, BPA International, VMS, Carey International 1UP.com and SchoolNet among others.
About MORE Magazine
Launched in September 1998, critically acclaimed MORE magazine is the only lifestyle publication dedicated to women over 40. Each issue covers beauty and fashion shown on models who are over 40. Designed to make today's 40+ women look and feel better than ever, MORE features successful women who are still turning heads and making news. MORE's articles on health, relationships, travel, and money are angled toward a seasoned, sophisticated audience. MORE is published ten times a year by Meredith Corporation. Its circulation of 950,000 reaches a readership of 3.4 million. Ad Age named MORE to their prestigious "A List" of Top 10 magazines of 2003.
About Meredith Corporation
Meredith Corporation (NYSE:MDP) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing, and interactive media. The Meredith Publishing Group, the country's foremost home and family authority, features 17 magazine brands, including Better Homes and Gardens, Ladies' Home Journal and American Baby, and approximately 160 special interest publications. Meredith owns 12 television stations - including properties in top 25 markets such as Atlanta, Phoenix and Portland.
Meredith (www.meredith.com) has nearly 300 books in print and has established marketing relationships with some of America's leading companies, including The Home Depot, DaimlerChrysler, and Carnival Cruise Lines. Meredith's consumer database, which contains more than 75 million names, is the largest domestic database among media companies and enables magazine and television advertisers to precisely target marketing campaigns. Additionally, Meredith has an extensive Internet presence, including 25 Web sites, and strategic alliances with leading Internet destinations.
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