STEIN ROGAN PARTNERS WITH SILVERPOP ON NEW POSITIONING
NEW YORK – March 9, 2009 – Working closely with Stein Rogan + Partners, Silverpop has launched a new marketplace positioning that better captures the company’s broad offerings for online marketers.
Silverpop worked with Stein Rogan to help develop its new “Engagement Marketing” positioning and integrate it through the Web site and ad campaigns. The company’s new tag line is “From First Click to Lifetime Customer.”
“We all liked that tagline as soon as Stein Rogan presented it,” says Silverpop CEO Bill Nussey. “That succinctly illustrates what we help marketers do – engage prospects and customers in relevant and meaningful ways to build brand value and loyalty. Silverpop is taking full advantage of the fact that the
email platform is morphing into the communications dashboard for a wide variety of engagement marketing touch points.”
“Our extensive market research indicated that marketers today are focused on engaging with customers and prospects across all digital channels. The key word is engagement – and two-way conversation,” notes Stein Rogan President and Chief Creative Officer Tom Stein.
Stein adds, “Marketers need to be smarter and more focused than ever before to drive ‘first clicks.’ But once those first clicks happen, that’s where the real work begins. Interested prospects have to be converted to customers. Customers have to be engaged so they become lifetime customers. Hence our ‘First click to lifetime customers’ tagline and go-to-market campaign.”
“The positioning, tagline and campaign direction Stein Rogan created absolutely resonates with our customers and prospects,” reports Silverpop VP of Marketing Scott Voigt. “We’re very pleased with our new branding and the important message of engagement marketing that it sends to the marketplace.”
Importantly, the positioning, branding and campaign development represented a true collaboration between Stein Rogan and the Silverpop marketing team. “We all worked together closely and collaboratively,” Stein says. “I think it shows in the quality of work that’s now in market.”
About Silverpop
Silverpop’s Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop’s Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multi-channel marketing campaigns that reach millions of individuals—one at a time—enhancing lifetime customer value and brand loyalty. Silverpop’s Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. And Silverpop’s strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns…from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop’s engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as financial services, technology, telecommunications, education, real estate, media/content, on-demand and e-business services, travel and more.
For each of the past four years, and six of the past seven, Stein Rogan was named one of the Top “Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein, was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein Rogan’s client roster includes AvalonBay, BPA Worldwide, Brightcove, CH Briggs, Citrix, IPC, McGraw-Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Silverpop, Standard & Poor’s, TransitCenter and VMS.
NEW YORK – March 9, 2009 – Working closely with Stein Rogan + Partners, Silverpop has launched a new marketplace positioning that better captures the company’s broad offerings for online marketers.
Silverpop worked with Stein Rogan to help develop its new “Engagement Marketing” positioning and integrate it through the Web site and ad campaigns. The company’s new tag line is “From First Click to Lifetime Customer.”
“We all liked that tagline as soon as Stein Rogan presented it,” says Silverpop CEO Bill Nussey. “That succinctly illustrates what we help marketers do – engage prospects and customers in relevant and meaningful ways to build brand value and loyalty. Silverpop is taking full advantage of the fact that the
email platform is morphing into the communications dashboard for a wide variety of engagement marketing touch points.”
“Our extensive market research indicated that marketers today are focused on engaging with customers and prospects across all digital channels. The key word is engagement – and two-way conversation,” notes Stein Rogan President and Chief Creative Officer Tom Stein.
Stein adds, “Marketers need to be smarter and more focused than ever before to drive ‘first clicks.’ But once those first clicks happen, that’s where the real work begins. Interested prospects have to be converted to customers. Customers have to be engaged so they become lifetime customers. Hence our ‘First click to lifetime customers’ tagline and go-to-market campaign.”
“The positioning, tagline and campaign direction Stein Rogan created absolutely resonates with our customers and prospects,” reports Silverpop VP of Marketing Scott Voigt. “We’re very pleased with our new branding and the important message of engagement marketing that it sends to the marketplace.”
Importantly, the positioning, branding and campaign development represented a true collaboration between Stein Rogan and the Silverpop marketing team. “We all worked together closely and collaboratively,” Stein says. “I think it shows in the quality of work that’s now in market.”
About Silverpop
Silverpop’s Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop’s Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multi-channel marketing campaigns that reach millions of individuals—one at a time—enhancing lifetime customer value and brand loyalty. Silverpop’s Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. And Silverpop’s strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns…from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop’s engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as financial services, technology, telecommunications, education, real estate, media/content, on-demand and e-business services, travel and more.
For each of the past four years, and six of the past seven, Stein Rogan was named one of the Top “Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein, was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein Rogan’s client roster includes AvalonBay, BPA Worldwide, Brightcove, CH Briggs, Citrix, IPC, McGraw-Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Silverpop, Standard & Poor’s, TransitCenter and VMS.