STEIN ROGAN + PARTNERS AND SCHOOLWIRES COME TOGETHER AROUND BRAND SUCCESS
Brand Relaunch a Tremendous Success
NEW YORK, NY – June 2008 – Schoolwires, Inc., a leading national provider of K-12 strategic online communication, community management and productivity solutions, recently tapped Stein Rogan + Partners to develop the brand positioning, design and integrated communications to drive a
comprehensive re-launch.
Stein Rogan’s resulting branding campaign, titled “Come Together Around Success,” is a spirited celebration of community and achievement uniquely enabled by Schoolwires.
Designed to reach superintendents of K-12 school districts, the campaign positions Schoolwires as the provider of the first and only Strategic Solution for Connecting K-12 Communities. Specifically, the Schoolwires solution gives districts the means to bring their various communities together online to
collaboratively contribute to school and student success.
To this end, the brand design depicts organic shapes – icons representing the communities in a district – moving and coalescing together to create new forms – symbolic of the positive, transformative power of connecting communities.
“This isn’t ‘kids and crayons.’ Connecting all district constituents is a serious imperative for K-12 districts,” says Tom Stein, Stein Rogan’s President and CEO. “We wanted our campaign to speak to this critical need with sophistication. At the same time, we wanted to convey the energy and passion of their vision for enabling district success.”
The “Come Together” brand campaign launched at the National Education Computing Conference (NECC) in San Antonio, Texas, on June 29. The campaign included trade show marketing, website and microsite development, collateral, multimedia, advertising and branded content.
The launch was an overwhelming success. Thousands of people visited the Schoolwires booth – with lines stretching across the show floor – and the re-brand received high marks.
“Stein Rogan helped create extraordinary momentum for our brand,” states Jacqueline Kessler Martini, Vice President of Marketing, Schoolwires. “We’re primed for a whole new level of success.”
Stein adds, “Great client. Great strategy. Great creative. Really great results. This was a home run.”
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such global categories as education, financial services, technology, real estate, media, entertainment, e-business services, communications, travel and more.
Named Small Ad Agency of the Year by BtoB Magazine in 2005, Runner-Up in 2008 and a Top Agency for the last six out of seven years, Stein Rogan has a client roster that includes AvalonBay, Brinker Capital, Carey International, DayJet, Diligent Technologies, McGraw-Hill, Moodlerooms, OnForce, Previsite, Rodale, Schoolwires, TransitCenter, VMS and Wireless Generation.
About Schoolwires
Schoolwires, Inc. (www.schoolwires.com) is a leading national provider of strategic online communication, community-management and productivity solutions that result in stronger school communities, more effective schools and greater student success. With the launch of CentricityTM, Schoolwires delivers the first strategic solution for connecting K-12 communities. Centricity brings
together robust and flexible website management, community management, and web 2.0/social network capabilities in a single, user-centric solution. Schoolwires also delivers SynergyTM, a digital file sharing solution, AssistTM, a service request solution, and Share, an online client community and support center. Schoolwires solutions are deployed at more than 3,500 schools serving an estimated three million students, parents, teachers and administrators throughout North America. Schoolwires is ranked as the #174th fastest-growing private company in the nation and the third fastest-growing within the education sector in the coveted Inc. 500 list.
Brand Relaunch a Tremendous Success
NEW YORK, NY – June 2008 – Schoolwires, Inc., a leading national provider of K-12 strategic online communication, community management and productivity solutions, recently tapped Stein Rogan + Partners to develop the brand positioning, design and integrated communications to drive a
comprehensive re-launch.
Stein Rogan’s resulting branding campaign, titled “Come Together Around Success,” is a spirited celebration of community and achievement uniquely enabled by Schoolwires.
Designed to reach superintendents of K-12 school districts, the campaign positions Schoolwires as the provider of the first and only Strategic Solution for Connecting K-12 Communities. Specifically, the Schoolwires solution gives districts the means to bring their various communities together online to
collaboratively contribute to school and student success.
To this end, the brand design depicts organic shapes – icons representing the communities in a district – moving and coalescing together to create new forms – symbolic of the positive, transformative power of connecting communities.
“This isn’t ‘kids and crayons.’ Connecting all district constituents is a serious imperative for K-12 districts,” says Tom Stein, Stein Rogan’s President and CEO. “We wanted our campaign to speak to this critical need with sophistication. At the same time, we wanted to convey the energy and passion of their vision for enabling district success.”
The “Come Together” brand campaign launched at the National Education Computing Conference (NECC) in San Antonio, Texas, on June 29. The campaign included trade show marketing, website and microsite development, collateral, multimedia, advertising and branded content.
The launch was an overwhelming success. Thousands of people visited the Schoolwires booth – with lines stretching across the show floor – and the re-brand received high marks.
“Stein Rogan helped create extraordinary momentum for our brand,” states Jacqueline Kessler Martini, Vice President of Marketing, Schoolwires. “We’re primed for a whole new level of success.”
Stein adds, “Great client. Great strategy. Great creative. Really great results. This was a home run.”
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such global categories as education, financial services, technology, real estate, media, entertainment, e-business services, communications, travel and more.
Named Small Ad Agency of the Year by BtoB Magazine in 2005, Runner-Up in 2008 and a Top Agency for the last six out of seven years, Stein Rogan has a client roster that includes AvalonBay, Brinker Capital, Carey International, DayJet, Diligent Technologies, McGraw-Hill, Moodlerooms, OnForce, Previsite, Rodale, Schoolwires, TransitCenter, VMS and Wireless Generation.
About Schoolwires
Schoolwires, Inc. (www.schoolwires.com) is a leading national provider of strategic online communication, community-management and productivity solutions that result in stronger school communities, more effective schools and greater student success. With the launch of CentricityTM, Schoolwires delivers the first strategic solution for connecting K-12 communities. Centricity brings
together robust and flexible website management, community management, and web 2.0/social network capabilities in a single, user-centric solution. Schoolwires also delivers SynergyTM, a digital file sharing solution, AssistTM, a service request solution, and Share, an online client community and support center. Schoolwires solutions are deployed at more than 3,500 schools serving an estimated three million students, parents, teachers and administrators throughout North America. Schoolwires is ranked as the #174th fastest-growing private company in the nation and the third fastest-growing within the education sector in the coveted Inc. 500 list.