STEIN ROGAN + PARTNERS RECEIVES MULTIPLE ASSIGNMENTS FROM NATION’S LARGEST REIT
NEW YORK, NY – July 8, 2008 – AvalonBay, the largest real estate investment trust (REIT) in the US, tapped Stein Rogan + Partners to develop and lead its social marketing/web 2.0 efforts, manage and grow their local search marketing campaign for all 184 communities and produce multimedia for key communities across the country.
"AvalonBay strives to lead the multi-family industry in exploring and executing the latest in cybermarketing technology", says Kevin Thompson, Vice President of Marketing at AvalonBay Communities. "To help us maintain this goal, we are proud to partner with Stein Rogan, who provides us with cutting-edge project management, superior customer service, and solid strategic guidance. They have a good understanding of our industry, our product, and our corporate vision."
“We are excited to work with a very talented AvalonBay marketing team. The brand has positioned itself as the leader in the multi-family housing industry’s interactive space and Stein Rogan’s depth of experience and creative capabilities will continue to drive AvalonBay’s interactive dominance,” comments Tom Stein, president and CEO of Stein Rogan + Partners.
Stein Rogan will create and manage a comprehensive and integrated web 2.0/social marketing campaign designed to drive awareness and demand and improve search engine optimization efforts. This multi-faceted initiative will include a proven mix of effective media including social networks, blogs, wikis, etc. Stein Rogan’s market-leading web 2.0/social marketing practice enables businesses to effectively engage with online communities using methods that drive value to both the brand and its online communities.
Additionally, Stein Rogan will produce videos for AvalonBay’s newest communities, including Hingham Shipyard, Hingham MA, Morningside Park, New York, NY and Avalon Centerpoint in Baltimore, Maryland.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such global business categories as finance, technology, real estate, media, entertainment, e-business services, communications, education, travel and more.
Named Small Ad Agency of the Year by BtoB Magazine in 2005, runner-up in 2008 and a Top Agency for the last six out of seven years, Stein Rogan has a client roster that includes AvalonBay, Brinker Capital, Carey International, DayJet, Diligent Technologies, Discovery Communications, McGraw-Hill Higher Education, Meredith Corporation, Moodlerooms, NLN Managed Services, OnForce, PreVisite,
Rodale Custom Publishing, Schoolwires, TransitCenter, VMS and Wireless Generation.
About AvalonBay
AvalonBay Communities, Inc. (www.avalonbay.com) is in the business of developing, redeveloping, acquiring and managing high-quality apartment communities in the high barrier-to-entry markets of the United States. These markets are located in the Northeast, Mid-Atlantic, Midwest, Pacific Northwest
and Northern and Southern California regions of the country. At December 31, 2007, AvalonBay owned or held an interest in 184 apartment communities containing 52,748 apartment homes in ten states and the District of Columbia, of which 21 communities were under construction and 8 communities were under reconstruction. In addition, AvalonBay held future development rights for 48 communities. AvalonBay Communities, Inc.'s common stock trades on the New York Stock Exchange and under the ticker symbol "AVB."
NEW YORK, NY – July 8, 2008 – AvalonBay, the largest real estate investment trust (REIT) in the US, tapped Stein Rogan + Partners to develop and lead its social marketing/web 2.0 efforts, manage and grow their local search marketing campaign for all 184 communities and produce multimedia for key communities across the country.
"AvalonBay strives to lead the multi-family industry in exploring and executing the latest in cybermarketing technology", says Kevin Thompson, Vice President of Marketing at AvalonBay Communities. "To help us maintain this goal, we are proud to partner with Stein Rogan, who provides us with cutting-edge project management, superior customer service, and solid strategic guidance. They have a good understanding of our industry, our product, and our corporate vision."
“We are excited to work with a very talented AvalonBay marketing team. The brand has positioned itself as the leader in the multi-family housing industry’s interactive space and Stein Rogan’s depth of experience and creative capabilities will continue to drive AvalonBay’s interactive dominance,” comments Tom Stein, president and CEO of Stein Rogan + Partners.
Stein Rogan will create and manage a comprehensive and integrated web 2.0/social marketing campaign designed to drive awareness and demand and improve search engine optimization efforts. This multi-faceted initiative will include a proven mix of effective media including social networks, blogs, wikis, etc. Stein Rogan’s market-leading web 2.0/social marketing practice enables businesses to effectively engage with online communities using methods that drive value to both the brand and its online communities.
Additionally, Stein Rogan will produce videos for AvalonBay’s newest communities, including Hingham Shipyard, Hingham MA, Morningside Park, New York, NY and Avalon Centerpoint in Baltimore, Maryland.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service, integrated and interactive advertising agency that works with brand leaders in such global business categories as finance, technology, real estate, media, entertainment, e-business services, communications, education, travel and more.
Named Small Ad Agency of the Year by BtoB Magazine in 2005, runner-up in 2008 and a Top Agency for the last six out of seven years, Stein Rogan has a client roster that includes AvalonBay, Brinker Capital, Carey International, DayJet, Diligent Technologies, Discovery Communications, McGraw-Hill Higher Education, Meredith Corporation, Moodlerooms, NLN Managed Services, OnForce, PreVisite,
Rodale Custom Publishing, Schoolwires, TransitCenter, VMS and Wireless Generation.
About AvalonBay
AvalonBay Communities, Inc. (www.avalonbay.com) is in the business of developing, redeveloping, acquiring and managing high-quality apartment communities in the high barrier-to-entry markets of the United States. These markets are located in the Northeast, Mid-Atlantic, Midwest, Pacific Northwest
and Northern and Southern California regions of the country. At December 31, 2007, AvalonBay owned or held an interest in 184 apartment communities containing 52,748 apartment homes in ten states and the District of Columbia, of which 21 communities were under construction and 8 communities were under reconstruction. In addition, AvalonBay held future development rights for 48 communities. AvalonBay Communities, Inc.'s common stock trades on the New York Stock Exchange and under the ticker symbol "AVB."