THELADDERS.COM NAMES STEIN ROGAN AOR FOR ITS ENTERPRISE BUSINESS
Full-service assignment includes brand positioning, brand advertising, demand creation and content marketing
New York, NY – February 11, 2010 – TheLadders.com, the world's leading online platform for the $100K+ job market, has named Stein Rogan + Partners as Agency of Record for its RecruitLadder enterprise division. The assignment comes after a competitive review.
As TheLadders continues its growth as the premier job search platform for professional level talent, the company is similarly establishing RecruitLadder as the go-to recruiting solution combining powerful, enterprise-level resources with the world's largest database of registered $100K+ job seekers.
Specifically, TheLadders is seeking to expand its product offerings, marketing presence and penetration among human resources professionals, as well as third-party recruitment agencies.
“We were seeking a highly strategic and creative agency partner with a proven track record of achieving and exceeding client success metrics. Stein Rogan meets all of these criteria,” states Alexandre Douzet, Co-Founder and President of TheLadders.com
Stein Rogan’s assignment is extensive. The Agency is developing brand positioning and customer segmentation; advertising and integrated marketing programs; and demand generation and trade show marketing programs.
Agency President and Chief Creative Officer Tom Stein comments, “TheLadders is a powerful brand with a highly innovative and successful business model. Our goal is exponential growth.”
About Stein Rogan + Partners
Named the 2009 Small Ad Agency of the year by BtoB Magazine, Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as financial services, technology, telecommunications, education, real estate, media/content, on-demand and e-business services, travel and more.
For each of the past five years, and seven of the past eight, Stein Rogan was named one of the Top “Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein, was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein Rogan also is publisher of the acclaimed 2008 Brand/Demand Study (B/D09), which is available at www.steinrogan.com/bd09. Stein Rogan’s client roster includes Allmenus.com, The American Society of Mechanical Engineers (ASME), AvalonBay, BPA Worldwide, CH Briggs, Citrix, DealerTrack, eThority, IPC Systems, McGraw-Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Standard & Poor’s, TheLadders, TransitCenter and VMS.
About TheLadders.com
TheLadders.com is the world's leading online service catering exclusively to the $100k+ job market. Our job is to make the search for senior talent and senior positions quick and effective. With access to the most $100k+ jobs in one place, senior level professionals can get to the next step in their careers faster. Top recruiters value the ability to quickly and easily connect with so much qualified talent in the sales, marketing, finance, HR, legal, tech and operations industries. In addition to traditional job search services, TheLadders.com also provides a host of specialized career development resources, including an executive resume service; advice from career experts; customized online profiles; and e-mail alerts. Founded in 2003 by Marc Cenedella, TheLadders.com is headquartered in New York with offices in London. For more information, please visit http://www.theladders.com.
Full-service assignment includes brand positioning, brand advertising, demand creation and content marketing
New York, NY – February 11, 2010 – TheLadders.com, the world's leading online platform for the $100K+ job market, has named Stein Rogan + Partners as Agency of Record for its RecruitLadder enterprise division. The assignment comes after a competitive review.
As TheLadders continues its growth as the premier job search platform for professional level talent, the company is similarly establishing RecruitLadder as the go-to recruiting solution combining powerful, enterprise-level resources with the world's largest database of registered $100K+ job seekers.
Specifically, TheLadders is seeking to expand its product offerings, marketing presence and penetration among human resources professionals, as well as third-party recruitment agencies.
“We were seeking a highly strategic and creative agency partner with a proven track record of achieving and exceeding client success metrics. Stein Rogan meets all of these criteria,” states Alexandre Douzet, Co-Founder and President of TheLadders.com
Stein Rogan’s assignment is extensive. The Agency is developing brand positioning and customer segmentation; advertising and integrated marketing programs; and demand generation and trade show marketing programs.
Agency President and Chief Creative Officer Tom Stein comments, “TheLadders is a powerful brand with a highly innovative and successful business model. Our goal is exponential growth.”
About Stein Rogan + Partners
Named the 2009 Small Ad Agency of the year by BtoB Magazine, Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as financial services, technology, telecommunications, education, real estate, media/content, on-demand and e-business services, travel and more.
For each of the past five years, and seven of the past eight, Stein Rogan was named one of the Top “Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein, was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein Rogan also is publisher of the acclaimed 2008 Brand/Demand Study (B/D09), which is available at www.steinrogan.com/bd09. Stein Rogan’s client roster includes Allmenus.com, The American Society of Mechanical Engineers (ASME), AvalonBay, BPA Worldwide, CH Briggs, Citrix, DealerTrack, eThority, IPC Systems, McGraw-Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Standard & Poor’s, TheLadders, TransitCenter and VMS.
About TheLadders.com
TheLadders.com is the world's leading online service catering exclusively to the $100k+ job market. Our job is to make the search for senior talent and senior positions quick and effective. With access to the most $100k+ jobs in one place, senior level professionals can get to the next step in their careers faster. Top recruiters value the ability to quickly and easily connect with so much qualified talent in the sales, marketing, finance, HR, legal, tech and operations industries. In addition to traditional job search services, TheLadders.com also provides a host of specialized career development resources, including an executive resume service; advice from career experts; customized online profiles; and e-mail alerts. Founded in 2003 by Marc Cenedella, TheLadders.com is headquartered in New York with offices in London. For more information, please visit http://www.theladders.com.