FAST-GROWING BI PROVIDER ETHORITY SELECTS STEIN ROGAN FOR BRANDING AND DEMAND GENERATION
NEW YORK, December 9, 2009 – eThority, a fast-growing provider of “user-obvious” business intelligence (BI) solutions, has tapped New York-based Stein Rogan + Partners as its agency for key brand- and demand-centric initiatives.
The Agency will initially work on several interrelated assignments for eThority: branding; go-to-market positioning/messaging targeting several key vertical markets; search engine optimization (SEO); and search engine marketing (SEM).
“Ultimately, our assignment is to help eThority accelerate its already strong growth,” states Agency President and Chief Creative Officer Tom Stein. “Our initial work will focus both on brand and demand – and importantly the intersection of these two essential areas,” he adds.
eThority has gained traction in the marketplace by addressing many of the frustrations inherent to “first-generation” business intelligence companies and solutions.
As eThority President Mike Penska notes, “The BI category has become synonymous with complexity. Solutions are hard to use, time- and bandwidth- consuming, and inflexible. The knowledge that BI was intended to unlock remains buried in inaccessible data.”
Stein continues, “eThority is revolutionizing BI – and going far beyond the traditional boundaries of BI. Its solutions are extremely easy for all users in an enterprise to gain value from. They are quick to implement. They provide very fast access to data, with far more flexibility. They enable users to visualize data – and extract insights – in incredibly compelling ways. They make complex information actionable, and make the promise of predictive analytics a reality.
“eThority is a market challenger and disruptive innovator in the very best sense of those terms. It is the kind of company we are proudest to work with, and the kind of brand we’re best at partnering with,” Stein concludes.
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About Stein Rogan + Partners
Named the 2009 Small Ad Agency of the year by BtoB Magazine, Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as financial services, technology, telecommunications, education, real estate, media/content, on-demand and e-business services, travel and more.
For each of the past five years, and seven of the past eight, Stein Rogan was named one of the Top “Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein, was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein Rogan also is publisher of the acclaimed 2008 Brand/Demand Study (B/D09), which is available at www.steinrogan.com/bd09. Stein Rogan’s client roster includes Allmenus.com, The American Society of Mechanical Engineers (ASME), AvalonBay, BPA Worldwide, CH Briggs, Citrix, DealerTrack, eThority, Hytorc, IPC Systems, McGraw-Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Standard & Poor’s, TransitCenter and VMS.
About eThority
Founded in 1992, eThority is provider of “user-obvious” enterprise performance and productivity software that empowers end users and offers IT an easily maintainable solution. In addition to eThority Enterprise, the company’s flagship business analytics and reporting platform, eThority offers eXtensions: industry-specific modules design to fill critical gaps in existing systems. Organizations choose eThority Enterprise because it provides real time end-user interaction with data in a secure, state-of-the-art platform capable of scaling from a single department to thousands of users. eThority’s solutions are in use around the globe at major research universities and leading corporations. For more information, please visit www.eThority.com.
NEW YORK, December 9, 2009 – eThority, a fast-growing provider of “user-obvious” business intelligence (BI) solutions, has tapped New York-based Stein Rogan + Partners as its agency for key brand- and demand-centric initiatives.
The Agency will initially work on several interrelated assignments for eThority: branding; go-to-market positioning/messaging targeting several key vertical markets; search engine optimization (SEO); and search engine marketing (SEM).
“Ultimately, our assignment is to help eThority accelerate its already strong growth,” states Agency President and Chief Creative Officer Tom Stein. “Our initial work will focus both on brand and demand – and importantly the intersection of these two essential areas,” he adds.
eThority has gained traction in the marketplace by addressing many of the frustrations inherent to “first-generation” business intelligence companies and solutions.
As eThority President Mike Penska notes, “The BI category has become synonymous with complexity. Solutions are hard to use, time- and bandwidth- consuming, and inflexible. The knowledge that BI was intended to unlock remains buried in inaccessible data.”
Stein continues, “eThority is revolutionizing BI – and going far beyond the traditional boundaries of BI. Its solutions are extremely easy for all users in an enterprise to gain value from. They are quick to implement. They provide very fast access to data, with far more flexibility. They enable users to visualize data – and extract insights – in incredibly compelling ways. They make complex information actionable, and make the promise of predictive analytics a reality.
“eThority is a market challenger and disruptive innovator in the very best sense of those terms. It is the kind of company we are proudest to work with, and the kind of brand we’re best at partnering with,” Stein concludes.
###
About Stein Rogan + Partners
Named the 2009 Small Ad Agency of the year by BtoB Magazine, Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as financial services, technology, telecommunications, education, real estate, media/content, on-demand and e-business services, travel and more.
For each of the past five years, and seven of the past eight, Stein Rogan was named one of the Top “Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein, was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein Rogan also is publisher of the acclaimed 2008 Brand/Demand Study (B/D09), which is available at www.steinrogan.com/bd09. Stein Rogan’s client roster includes Allmenus.com, The American Society of Mechanical Engineers (ASME), AvalonBay, BPA Worldwide, CH Briggs, Citrix, DealerTrack, eThority, Hytorc, IPC Systems, McGraw-Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Standard & Poor’s, TransitCenter and VMS.
About eThority
Founded in 1992, eThority is provider of “user-obvious” enterprise performance and productivity software that empowers end users and offers IT an easily maintainable solution. In addition to eThority Enterprise, the company’s flagship business analytics and reporting platform, eThority offers eXtensions: industry-specific modules design to fill critical gaps in existing systems. Organizations choose eThority Enterprise because it provides real time end-user interaction with data in a secure, state-of-the-art platform capable of scaling from a single department to thousands of users. eThority’s solutions are in use around the globe at major research universities and leading corporations. For more information, please visit www.eThority.com.