IPC LEVERAGES STRENGTH TO DRIVE MARKET SHARE; STEIN ROGAN SELECTED AS AGENCY PARTNER
NEW YORK, April 9, 2009 – IPC Systems, Inc., a leading provider of indispensable trading
communications solutions to the world’s leading financial services firms and global enterprises, has
tapped New York-based Stein Rogan + Partners as its agency of record for integrated demand
generation and thought leadership initiatives.
The Agency is charged with developing and executing a worldwide go-to- market plan that drives both
brand and demand. The initial campaign will concentrate on key financial markets in North America,
Asia Pacific, EMEA and in South, Central and Latin America.
Stein Rogan’s work is designed to drive IPC’s position as a market leader and promote innovative new
products for the trading community.
“We are excited to partner with IPC, said Tom Stein, president and chief creative officer, Stein Rogan +
Partners. IPC’s extraordinary reputation as a market innovator gives us an opportunity to win share in
today’s economic climate, and position IPC to spring forward as the market stabilizes and rebounds.”
Maurizio Capuzzo, vice president of marketing, IPC added, “Our strength and innovation make us
extremely resilient and positions us for short-and long-term success. Stein Rogan will help enable us
to leverage our global customer base, expand our footprint, and drive growth.”
Stein Rogan’s work for IPC debuts in market in April 2009.
About IPC
IPC is a leading provider of indispensable financial trading communications solutions to the world’s top
financial services firms and global enterprises. With 36 years of expertise and innovation, IPC provides
its customers with global systems and solutions, as well as a suite of products and enhanced services
that includes advanced Voice-over-IP technology and integrated network and 24x7x365 management
services for more than 40 countries. Based in Jersey City, N.J., IPC has approximately 900 employees
throughout the Americas, Europe and Asia-Pacific regions. For more information, visit www.ipc.com.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising
agency that works with brand leaders in such categories as financial services, technology,
telecommunications, education, real estate, media/content, on-demand and e-business services, travel
and more.
For each of the past five years, and seven of the past eight, Stein Rogan was named one of the Top
“Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein,
was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein
Rogan’s client roster includes AvalonBay, BPA Worldwide, Brightcove, CH Briggs, Citrix, IPC, McGraw-
Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Silverpop, Standard &
Poor’s, TransitCenter and VMS.
NEW YORK, April 9, 2009 – IPC Systems, Inc., a leading provider of indispensable trading
communications solutions to the world’s leading financial services firms and global enterprises, has
tapped New York-based Stein Rogan + Partners as its agency of record for integrated demand
generation and thought leadership initiatives.
The Agency is charged with developing and executing a worldwide go-to- market plan that drives both
brand and demand. The initial campaign will concentrate on key financial markets in North America,
Asia Pacific, EMEA and in South, Central and Latin America.
Stein Rogan’s work is designed to drive IPC’s position as a market leader and promote innovative new
products for the trading community.
“We are excited to partner with IPC, said Tom Stein, president and chief creative officer, Stein Rogan +
Partners. IPC’s extraordinary reputation as a market innovator gives us an opportunity to win share in
today’s economic climate, and position IPC to spring forward as the market stabilizes and rebounds.”
Maurizio Capuzzo, vice president of marketing, IPC added, “Our strength and innovation make us
extremely resilient and positions us for short-and long-term success. Stein Rogan will help enable us
to leverage our global customer base, expand our footprint, and drive growth.”
Stein Rogan’s work for IPC debuts in market in April 2009.
About IPC
IPC is a leading provider of indispensable financial trading communications solutions to the world’s top
financial services firms and global enterprises. With 36 years of expertise and innovation, IPC provides
its customers with global systems and solutions, as well as a suite of products and enhanced services
that includes advanced Voice-over-IP technology and integrated network and 24x7x365 management
services for more than 40 countries. Based in Jersey City, N.J., IPC has approximately 900 employees
throughout the Americas, Europe and Asia-Pacific regions. For more information, visit www.ipc.com.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising
agency that works with brand leaders in such categories as financial services, technology,
telecommunications, education, real estate, media/content, on-demand and e-business services, travel
and more.
For each of the past five years, and seven of the past eight, Stein Rogan was named one of the Top
“Agencies of the Year” by BtoB Magazine. Stein Rogan’s President and Chief Creative Officer, Tom Stein,
was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008. Stein
Rogan’s client roster includes AvalonBay, BPA Worldwide, Brightcove, CH Briggs, Citrix, IPC, McGraw-
Hill, Mission Residential, PCMag Digital Network, Rodale, Schoolnet, Schoolwires, Silverpop, Standard &
Poor’s, TransitCenter and VMS.