VMS TAPS STEIN ROGAN + PARTNERS AND EURO RSCG MAGNET AS AGENCIES OF RECORD
Integrated Media Intelligence Leader Taps Agencies for Branding, Integrated Marketing and Public Relations
(NEW YORK, NY – April 13, 2004) Stein Rogan + Partners has been named agency of record for integrated media intelligence leader, VMS, after a pitch involving several other agencies. The agency will work on brand positioning for VMS, as well as new product development and integrated marketing communications including print and online advertising, direct marketing, Web site design and collateral materials.
VMS also announced that it has retained national PR firm Euro RSCG Magnet, part of the Euro RSCG Network, a global integrated marketing firm, to work alongside Stein Rogan in an effort to better communicate VMS’ value and vision to the marketplace.
The hiring of the two agencies comes on the heels of major acquisitions by VMS of AIS (Advertising Information Services) and Broadcast News Clips, owned by PR Newswire.
“The acquisitions continue our momentum ignited in 2003, when the company enjoyed strong performance,” states Peter Wengryn, CEO of VMS. “The real opportunity, though, lies ahead. We offer more value to more major corporations, public relations agencies, and advertising agencies than ever before – and feel both Stein Rogan and Euro RSCG Magnet are the ideal agencies to help us communicate that value,” Wengryn continues.
The key for VMS in the months ahead is to develop a positioning truly reflective of the value it provides – and to market this aggressively to all constituents. The company will look to Stein Rogan and Magnet to support this initiative.
Stein Rogan’s key competencies – in building brand and driving demand – and Magnet’s full spectrum of communications capabilities provide a perfect fit with VMS’ needs. “VMS is a great untold story,” comments agency CEO, Tom Stein. “The opportunity to build and grow this brand is truly exciting.”
Stein Rogan anticipates that its first campaign will hit the market later this spring.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as media, entertainment, technology, e-business, business services, communications, education, travel, teen/college and more. Stein Rogan’s client roster includes Symbol Technologies, Rodale, Carey International, SchoolNet, The Hollywood Reporter, VNU Business Media, VMS and BPA International, among others.
About Euro RSCG Magnet
Headquartered in New York City, Euro RSCG Magnet, part of Euro RSCG Worldwide, is a full service public relations firm with areas of expertise in corporate communications, investor relations, healthcare, consumer, technology and financial services. Recently formed by combining Euro RSCG Middleberg with Magnet Communications LLC, Euro RSCG Magnet has offices in Washington D.C., Chicago, San Francisco, Pittsburgh and Southern California. Clients include Thomson Corporation, IBM, Evian, Symbol Technologies, Johnson & Johnson, Walgreens, Gartner Inc., Stryker Orthopedics, International Paper, Towers Perrin, JVC, U.S. Center for Disease Control, U.S. Department of Treasury, Heinz, Bayer and Transitions Optical.
About VMS
VMS is a world leader in the retrieval, management and analysis of news and advertising information providing unique services and products for public relations firms, advertising agencies and marketers worldwide.
VMS’ global advertising database is the largest in the world containing over 3 million television, radio, print outdoor and Internet ads and provides a vital resource for staying up-to-date on the latest creative efforts of its customers’ competitors.
VMS records and monitors thousands of hours of television and radio broadcast news in over 100 top U.S. and international markets everyday enabling it to proactively manage public relations efforts whenever broadcast or Internet news of interest occur.
VMS operates 16 full-service offices and 2 monitoring centers in major cities throughout the U.S. For more information about VMS call (800) VMS-2002 or visit www.vmsinfo.com.
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Integrated Media Intelligence Leader Taps Agencies for Branding, Integrated Marketing and Public Relations
(NEW YORK, NY – April 13, 2004) Stein Rogan + Partners has been named agency of record for integrated media intelligence leader, VMS, after a pitch involving several other agencies. The agency will work on brand positioning for VMS, as well as new product development and integrated marketing communications including print and online advertising, direct marketing, Web site design and collateral materials.
VMS also announced that it has retained national PR firm Euro RSCG Magnet, part of the Euro RSCG Network, a global integrated marketing firm, to work alongside Stein Rogan in an effort to better communicate VMS’ value and vision to the marketplace.
The hiring of the two agencies comes on the heels of major acquisitions by VMS of AIS (Advertising Information Services) and Broadcast News Clips, owned by PR Newswire.
“The acquisitions continue our momentum ignited in 2003, when the company enjoyed strong performance,” states Peter Wengryn, CEO of VMS. “The real opportunity, though, lies ahead. We offer more value to more major corporations, public relations agencies, and advertising agencies than ever before – and feel both Stein Rogan and Euro RSCG Magnet are the ideal agencies to help us communicate that value,” Wengryn continues.
The key for VMS in the months ahead is to develop a positioning truly reflective of the value it provides – and to market this aggressively to all constituents. The company will look to Stein Rogan and Magnet to support this initiative.
Stein Rogan’s key competencies – in building brand and driving demand – and Magnet’s full spectrum of communications capabilities provide a perfect fit with VMS’ needs. “VMS is a great untold story,” comments agency CEO, Tom Stein. “The opportunity to build and grow this brand is truly exciting.”
Stein Rogan anticipates that its first campaign will hit the market later this spring.
About Stein Rogan + Partners
Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as media, entertainment, technology, e-business, business services, communications, education, travel, teen/college and more. Stein Rogan’s client roster includes Symbol Technologies, Rodale, Carey International, SchoolNet, The Hollywood Reporter, VNU Business Media, VMS and BPA International, among others.
About Euro RSCG Magnet
Headquartered in New York City, Euro RSCG Magnet, part of Euro RSCG Worldwide, is a full service public relations firm with areas of expertise in corporate communications, investor relations, healthcare, consumer, technology and financial services. Recently formed by combining Euro RSCG Middleberg with Magnet Communications LLC, Euro RSCG Magnet has offices in Washington D.C., Chicago, San Francisco, Pittsburgh and Southern California. Clients include Thomson Corporation, IBM, Evian, Symbol Technologies, Johnson & Johnson, Walgreens, Gartner Inc., Stryker Orthopedics, International Paper, Towers Perrin, JVC, U.S. Center for Disease Control, U.S. Department of Treasury, Heinz, Bayer and Transitions Optical.
About VMS
VMS is a world leader in the retrieval, management and analysis of news and advertising information providing unique services and products for public relations firms, advertising agencies and marketers worldwide.
VMS’ global advertising database is the largest in the world containing over 3 million television, radio, print outdoor and Internet ads and provides a vital resource for staying up-to-date on the latest creative efforts of its customers’ competitors.
VMS records and monitors thousands of hours of television and radio broadcast news in over 100 top U.S. and international markets everyday enabling it to proactively manage public relations efforts whenever broadcast or Internet news of interest occur.
VMS operates 16 full-service offices and 2 monitoring centers in major cities throughout the U.S. For more information about VMS call (800) VMS-2002 or visit www.vmsinfo.com.
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