LEADERSHIP TEAM
» Tom Stein: President & CEO
» Marianne Moore: Partner, Chief Strategic Officer
» Antoine Rodeghiero: Design Director
» Barrie Rubinstein: Director, Business Development
» Ted Kohnen: Vice President, Interactive Marketing
» John Battistini: Director, Interactive Services
» Susan Guerrero: Vice President, Director Of Account Services
Tom Stein: President & CEO
Tom Stein is president and a founding partner of Stein Rogan + Partners. Over the past 20 years, Tom has established Stein Rogan as one of the most strategic, creative, innovative agencies serving leading technology, financial services, e-business and business services, telecommunications, education, media/content, travel and related brands. In doing so, he has built the Agency into a multi-faceted practitioner of synchronized marketing communications.
Tom started his career as a copywriter and is closely involved with Stein Rogan’s creative product. Tom also works with all major accounts in the areas of strategic development, brand vision and Agency deliverables.
In 2001, 2005, 2006, and 2007 Tom was honored as one of the 10 “Who’s Who in B2B Advertising” by BtoB Magazine.
In 2001 and 2003, Stein Rogan was honored as one of the “Agencies of the Year” by the same publication. The 2003 acknowledgement was based in part on the Agency’s ground-breaking work for the Interactive Advertising Bureau in developing the first-ever USP/marketing campaign for the interactive media category, as well as for its innovative work for Symbol Technologies.
In 2005, Stein Rogan achieved one of the highest acknowledgements of excellence in technology and B2B marketing — BtoB’s 2005 Agency of the Year designation.
In 2006, Stein Rogan’s work under Tom’s leadership was selected among the top four Business to Business Integrated Marketing Success Stories.
In 2007, Stein Rogan again was acknowledged as one of BtoB’s “Top Agencies of the Year.”
Tom’s two most significant achievements, however, are his starring role as bass player for Stein Rogan’s rock band, Cheaper Than Bowling, winner of two ad agency Battle of the Bands; and his ability to help his Agency grow in the most turbulent times in ad agency history while also raising his six-year-old twins.
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Marianne Moore: Partner, Chief Strategic Officer
At Stein Rogan + Partners, Marianne has been instrumental in managing the growth of many of the Agency’s brands. Marianne has global responsibility for Client services, brand strategy, as well as account planning.
Marianne is currently spearheading strategic planning for TransitCenter, a nonprofit corporation specializing in tax-free commuter benefits. In addition, Marianne led the launch of Cosmeo, a new online learning resource from The Discovery Channel, as well as brand strategy development for Mimeo.com, the leader in online, on-demand document printing.
Marianne was instrumental in the re-positioning of Symbol Technologies as well as the re-positioning and re-branding of BPA Worldwide, the world’s leading integrated media auditing firm.
Marianne is a 20-plus year veteran of the business and has been with Stein Rogan for nearly 12 years. She began her career at DDB/Needham, rising to vice president/management supervisor. During her tenure there, Marianne managed such blue-chip accounts as IBM, Porsche-Audi, Weight Watchers, Bristol Myers and Ortho Pharmaceuticals as well as First Nation’s Bank.
While at DDB/Needham she lead the development of a local market traffic/new accounts building program for First Nation’s Bank. This program resulted in the highest level of new account sign-ups in the bank’s history. What was noteworthy about this effort was the extensive use of guerrilla and promotional tactics (mobile billboards, sweepstakes).
From DDB/Needham, Marianne moved to Saatchi & Saatchi where she was a senior vice president. While at Saatchi, Marianne managed the $45 million Schering-Plough business and launched Coppertone Kids, one of Schering-Plough’s most successful new products ever. She also led the March of Dimes Public Service account.
During her tenure at Cossette Post, Marianne worked on Phoenix Wealth
Management and TD Waterhouse. There she uncovered the fact that high net
wealth individuals had become a multi-segmented population with diverse
demographics, psychographics and needs. This led to the development of
the acclaimed “Money. It’s not what it used to be.” campaign.
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Antoine Rodeghiero: Design Director
A native of Strasbourg, Antoine is Design Director at Stein Rogan and is currently responsible for the Agency’s creative product for such accounts as TransitCenter/TransitChek, OnForce, Mimeo.com and Cosmeo/Discovery Education.
At present, Antoine is currently spearheading the creative re-branding for Aruba Networks including new corporate identity, brand standards, environmental design, Web site and collateral systems.
This new look and feel is being integrated into a highly visible marketing campaign and includes print, online advertising, collateral, OOH and trade show signage.
In addition, Antoine has led the re-branding and launch campaign for OnForce.
Antoine was involved in the development of a new product entity, Cosmeo, for Discovery Communications.
Prior to SR+P, Antoine held senior creative positions at Hanft Unlimited. While there, Antoine was the Design Director for AT&T Wireless, Hertz, Scotts, Showtime, Popular Science and Match.com among other accounts.
Antoine began his career in France as a graphic designer working with corporations as well as cultural institutions.
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Barrie Rubinstein: Director, Business Development
A thirteen-year veteran of Stein Rogan, Barrie Rubinstein is responsible for Agency business development, marketing and media relations and internal and external communications.
An extremely important role at the Agency, she brings more than 20 years of advertising agency experience with her to this position.
In addition to her role as Director, Business Development, Barrie currently manages the ABN AMRO, Citrix Online, Moodlerooms, BtoB Magazine and Achieve3000 accounts among others. She was also responsible for the agency’s pro bono account, The Greater New York City Affiliate of the Susan G. Komen Foundation Race for the Cure® for two years running.
A veteran of agencies both large and small, at Saatchi & Saatchi Advertising Worldwide she cut her teeth on such accounts as BASF, Helene Curtis, Merck, Mexico Tourism, Cunard, Procter & Gamble, PaineWebber and British Airways.
She began her advertising career at Sudler & Hennessey, the pharmaceutical ad agency arm of Y&R.
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Ted Kohnen: Vice President, Interactive Marketing
Ted’s experience spans all disciplines of interactive marketing, including SEM/SEO, mobile, rich media, and display. He also is an innovator in utilizing Web 2.0 marketing channels, including social networks, blogs and more to reach and engage new audiences.
At Stein Rogan, Ted has advanced the philosophies and methodologies that make Stein Rogan’s search practice as effective as it is today. His range of client experience spans multiple industries including technology, real estate (builders, commercial, residential, management, etc.) non-profit, finance and sports.
Teams and projects that Ted has led have won a number of awards (including 2 Webby’s) for online campaigns as well as web development and design. Ted has led teams for some of Stein Rogan’s largest accounts, including OnForce.com.
More specifically for OnForce, he and his team continue to surpass lead goals through his multi-touch, multi-channel approach that delivers highly targeted leads below cost projections.
Ted previously was the Director of Interactive Services at Posner Advertising, where he ran their online marketing and web development practice.
A native New Yorker, Ted is a graduate of Dickinson College and Columbia University.
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John Battistini: Director, Interactive Services
As director of Stein Rogan’s Interactive Services department, John brings with him 15 years of experience in interaction design and technology. His knowledge of information architecture, user interface design, eCommerce/buy-flow, database integration, web programming, XML, Flash and other internet technologies has contributed to many of Stein Rogan’s award-winning online advertising campaigns, marketing programs and websites.
John works closely with Stein Rogan programmers and cross-media designers to concept, create, execute and produce internet-based and multimedia projects for our clients. Most recently John led site development for the Diligent Technologies, Siperian and SchoolNet websites.
John was also an integral part of the team that developed and created Stein Rogan’s two national TV commercials for Discovery Communications’ new consumer product, Cosmeo, as well as the three national spots for Citrix’s GoToMeeting and GoToMyPC products.
Prior to Stein Rogan, John owned and managed an internet consulting firm and also held positions at SavantNet IWS and CMG Communications where he managed ecommerce website builds, spearheaded site information architecture re-designs and oversaw database integrations for clients such as The American Institute of Certified Public Accountants, Bear Sterns, Virgin Atlantic Airways, Oracle, Milagro Tequila, SONY, AutoByTel and Johnnie Walker.
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Susan Guerrero: Vice President, Director Of Account Services
In her role as Vice President, Director of Account Services, Sue provides leadership and management for accounts such as TransitCenter, Carey International, Schoolwires and VMS.
Sue's responsibilities include global brand stewardship, strategy and online/offline marketing communications implementation.
Sue is a 12-year marketing veteran with expertise in both offline and online marketing and advertising.
Prior to Stein Rogan, Sue held positions at Brandwise.com, Cahners Business Information and she was the principal owner of a marketing firm specializing in the professional beauty arena.
In this area, Sue worked with companies to launch new product lines, re-launch updated products and develop distribution channels in countries ranging from Canada to Australia.
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