LEADERSHIPTEAM

Michael Ruby: Associate Creative Director

Michael is a leading member of the agency creative team, responsible for concepting, writing and executing multichannel creative for Stein Rogan’s clients. His deep knowledge and experience in film and theater adds to his ability to create compelling, engaging creative across both traditional and interactive media. Michael is currently responsible for such clients as TransitCenter/TransitChek, McGraw-Hill Higher Education, Syniverse Technologies, C.H. Briggs, Schoolwires, FTI and IPC.

Over the past several years, Michael’s work has helped the agency win numerous creative honors, including BMA ACE and Pro-Comm awards for online advertising two consecutive years for TransitChek and OnForce, and sweeping the 2008 Pro-Comm broadcast advertising category for Citrix Online’s GoToMeeting. Michael was also an integral part of the team that developed and created Stein Rogan’s two national TV commercials for Discovery Communications’ new consumer product, Cosmeo.

In addition, Michael has also worked as an Account Planner with Stein Rogan, where he was instrumental in developing brand strategies for clients such as Discovery Education, MORE Magazine and Ziff Davis. He continues to provide support in brand positioning and name development.

Michael’s marketing leadership extends beyond Stein Rogan as a founding member of BMA:FWD, the Business Marketing Association of New York’s young professionals organization. Michael has also served as a judge for the CEBA Awards.