Which takes precedence – brand or demand?
Find out how marketers and agencies are balancing the relative essentialness of brand- and demand-oriented initiatives – and how they are balancing their investments in each amid today’s evolving business environment. Discover:

	How organizations are prioritizing their marketing investments – toward brand, demand or both
	Which approaches are most frequently being used to drive brand and demand
	How leading marketers are defining and measuring brand, demand and marketing success

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